![]() ![]() Both end up being intriguing not for the charisma of its stars, whose professional futures remain a constantly stressful question mark, but because they are human beings undergoing an ineffable, relentless experience of extremes, happening too fast and at too large a scale for anyone to process and which few people seem to actually enjoy. Like The D’Amelio Show, it’s a project whose aim seems unclear beyond the mandate of fame maintenance – is the point to turn the participants into mainstream stars? To reveal a more “authentic” experience of celebrity? To convince people to take the profession seriously? To be a fly on the wall? – whose interpersonal drama is at best half-hearted and whose stakes exist on an off-camera app. Hype House is the latest TikTok-adjacent content, to use the overused, air-quotable term, that tries to capture the “behind the scenes” dynamic of a life that is constantly on camera anyway. “So you just woke up one day and became an internet celebrity?” an unseen producer asks Kouvr Annon, 20 (13.5 million followers). I just posted a video on an app, now I’m living in a mansion,” said Jack Wright (8.1 million followers). I don’t even know how this many people follow me, or even just care about me,” says Larri “Larray” Merritt (24.3 million followers). “A million people who know who you are – it’s just … weird,” says 20-year-old Mia Hayward (3.7 million followers, the show notes it’s unclear on what platform). Like sisters Charli and Dixie D’Amelio, the TikTok stars and former Hype House collective members in Hulu’s Kardashian-esque The D’Amelio Show, and Gen Z music superstars Billie Eilish and Juice WRLD (who both blew up on Soundcloud) in their respective 2021 documentaries, the kids find the experience of social media fame basically inarticulable. In confessionals which open the series and recur throughout the five episodes made available for review, the Hype House stars attempt to explain their fame, their jobs and the experience of being known by millions of people and having your worth - and income - quantified by followers. Trouble at the top: celebrity documentaries showed the dark side of fame in 2021 They’re either making some (planning, rehearsing, filming, being filmed), lamenting the pressure to do so, or avoiding the churn entirely in an anxious, bored malaise. Inside, a collection of social media influencers and creators – Instagram, YouTube and, most predominantly, TikTok – traipse about impersonally deluxe rooms trailed by a constant cloud of content. Bird’s-eye shots of the house in its eponymous Netflix reality series – to date, arguably the most prominent attempt to translate TikTok fame to the formulas of major streaming platforms – capture a property of isolation and excess: a grandiose villa with a cluster of palm trees atop a barren, brown hill, an empty driveway save for a brightly painted school bus. TikTok's biggest star Charli D’Amelio, who recently left the Hype House, is thought to be working with Industrial Media on a reality show, while Hype House rivals The Clubhouse are also working on a series with ICM.The Hype House, a collective of some of TikTok’s most famous stars in the hills north-west of Los Angeles, appears to be a very lonely place even with somewhere around 10 residents between the ages of 17 and 23. The Hype Life won't be our only chance to see what goes on in the lives of the TikTok famous, though. ![]() We believe the sky’s the limit for our two Houses." "Unlike other social media, TikTok leans into singing, dancing and acting, and we think it makes for a natural fit, and an easier lift for these young stars to ally with a company focused on talent across the board. "Hype House is a creative rocket ship, piloted by extremely hard-working, business-savvy young adults who have already built incredible audiences that both platforms and brands can tap into," said Wheelhouse Group Chief Creative Officer and President of Wheelhouse Entertainment Eric Wattenberg. It will also delve into the backstories of the Hype House members, looking at the events that pushed them onto TikTok and of course the drama. Viewers will get a chance to see how the Los Angeles-based influencer collective actually works beyond their seemingly perfect lives on social media. TikTok's Hype House are getting their own reality via Instagram, via TikTok
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